Two major youth sports players are teaming up.
The Sports Facilities Companies has launched a partnership with BSN Sports. It is SFC’s first-ever national sponsorship deal.
Eligible SFC venues will have access to the distribution giant’s offering via an opt-in structure:
Equipment
Apparel
Team shop solutions
Program support
Brand activations
BSN — owned by Varsity Brands — is the nation’s biggest apparel and equipment provider. It launched the club sports-focused Club Direct platform last year and acquired Lax.com and the Sports Endeavors portfolio earlier this year. The latter deal included Soccer.com, which recently launched a national sponsorship program with Priority Partnerships.
SFC has over 140 managed or operated venues in its portfolio. It said it welcomes close to 30M people across its network annually.
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