BSN Sports has officially gotten bigger.
The Varsity Brands-owned apparel and equipment division formally announced it has bought Lax.com and Sports Endeavors, the parent company of Soccer.com and several other brands.
Terms were not announced. The Sports Endeavors deal was previously reported to be in the $300-400M range.
BSN said it will add over 800 employees following the acquisitions; the businesses will retain their brand identities and leadership.
BSN launched Club Direct — which works exclusively with club teams and offers quick turnarounds on custom uniforms -- last year.
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