NFHS and Positive Coaching Alliance have launched “Before It’s Over,” a national campaign “focused on reinforcing the important role adults play in creating positive high school sports experiences.”
The joint initiative will provide athletic directors, administrators, coaches, and parents with resources and practical tools to help foster environments that prioritize character development, personal growth, and a positive experience for student-athletes across the country.
NFHS and PCA will provide participating schools with digital toolkits, educational programming, signage and social media resources.
In other youth sports news …
RCX Sports Foundation has also teamed with PCA. The partnership will provide PCA’s coaching education and training resources to RCX coaches, including on-demand courses and a pair of virtual training sessions.
GameChanger has tabbed OnePay as its official banking and fintech partner. The partnership will take effect in 2027; more details will be announced in the coming weeks.
Perfect Game has launched “PG Moms,” which is a “social media-driven initiative celebrating the mothers who play an essential role in the travel baseball journey." It will be anchored by the "The Perfect Mom Podcast presented by Perfect Game" hosted by television personality and baseball mom Evelyn Lozada.
SPIRE Academy has partnered with Morgan Stanley Global Sports & Entertainment on financial education programming for its students, parent and alumni. The pact will include on-campus financial literacy sessions.
The NBA has struck an international marketing deal with Nestle starting next year. The partnership will include activations across youth hoops platforms like the Jr. NBA and Jr. WNBA.
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