BSN Sports has been named Yeti’s official team sports supplier.
The stainless steel drinkware maker’s products will be available for purchase and personalization through the Varsity Brands division’s digital platforms.
In other news …
Black Bear Sports Group has filed both a motion to dismiss and a motion to compel arbitration in its federal stay-to-play lawsuit. But the most noteworthy development may be a disclosure filing that states the ice venue and hockey company “has no parent corporation.”
More Greg Olsen middle school football coaching content is on the way. The Fox analyst’s Charlotte-area squad and his famous assistants will be the subject of an “all-access docuseries” from DAZN, Team Whistle and Olsen’s Youth Inc. with Geico on board as the presenting sponsor. Episodes will debut on DAZN and then roll out on the other companies’ social media platforms.
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