
This is Buying Sandlot β the only newsletter that focuses solely on the business of youth sports.
We are officially sold out for the Buying Sandlot Summit. Sold out like a stadium is sold out when its attendance is way over the official max capacity number because itβs filled it with standing room only and VIP nooks and crannies.
More speaker announcements included today, too. And weβve recently added Nike and Goldman Sachs to the list of attending companies.
If you are unable to join them, we will offer videos of all panels and sessions to premium members following the event, and will have lots of interviews and clips from the TeamSnap ONE Livestream Stage on our YouTube channel during and after the event.
Letβs get to it.
In the email today:
βΎοΈ Curve Sports Makes Big Move In Midwest
The club baseball platform has partnered with Pitch 2 Pitch, a Minnesota-based developmental organization.
The addition follows the blueprint laid out by Curve CEO Sandy Ogg in an interview with Buying Sandlot back in February β P2P will continue to operate under its existing brand and leadership, but will gain access to Curveβs developmental systems, infrastructure and tech.
It also sheds further light on Oggβs vision to establish a network of about 30 βsuper clubsβ nationwide.
P2P will expand its footprint significantly in the next 12-18 months, founder and CEO CJ Woodrow told Buying Sandlot β moving into other parts of Minnesota as well as North Dakota, South Dakota and Wisconsin.
Curve and P2P also plan to build a 180-acre campus in Victoria that will have 20 youth baseball and softball fields, five full-sized baseball fields and a 150K-square-foot indoor facility. The fields will be turf; Woodrow said the complex will make quality competition more accessible and affordable for the region.
"The idea is to create the supply chain and the network across the area so that people are driving 3-4 hours, not 10," he said. "It's going to be the epicenter of our region for everyone to come to and have accessibility options."
Woodrow said USA Softball has already signed on to host events 10 weeks a year; a major soccer club may also partner with the facility.
Curve launched earlier this year, unifying Diamond Allegiance β a club partnership network β and the Curve Test Centers data and metrics assessment platform. The venture is backed by Weatherford Capital.
Ogg, a former Blackstone operating partner, plans to acquire about 100 clubs in total while leaving local culture and leadership untouched, shifting focus back to local competition. Academics are also part of the long-term vision, he said.
Ogg will be speaking on Tuesday at the summit.
βοΈ From 'We Have an AT' to 'We Run Safer Weekends'*

You donβt run a facility one way.
Different sports. Different renters. Different weekends.
Safety shouldnβt be one-size-fits-all either.
Go4 helps facilities build bespoke operational safety systems -- built around your venue, your layout and how your events actually run.
That means:
Right-fit athletic trainer coverage for each event
Venue-specific Emergency Action Plans (EAPs) built for your access points, AED locations, response roles
Consistent injury documentation and care records, no matter the renter
You can choose the level of support you want:
Self-serve platform: Post shifts, hire credentialed ATs, standardize your safety plan across every weekend.
Managed services: Go4 runs staffing operations end-to-end β schedules, postings, confirmations, fill-rate monitoring, call-outs β so your team isnβt rebuilding the wheel every event.
When something happens, a response should be prepared -- not improvised.
*Sponsor
ποΈ Buying Sandlot Summit Speaker Unveil
We are continuing to round out panels, and happy to announce the addition of the following speakers or moderators:
Brian Litvack (CEO, LeagueApps)
Michael Schreiber (Founder and Executive Chairman, Playfly Sports)
Tyrre Burks (CEO, PlayersHealth)
Chris Russo (CEO, Fifth Generation Sports)
Greg Kristof (Partner, Sixth Sense Consulting)
Seth Lieberman (CEO, Ankored)
Stephen Weyler (Senior Director, Invariant)
Michael Rouse (President and Executive Chairman, ESF Camps)
Luke Kjar (CEO, MODE)
Matt LaPorta (Partner at True Up Capital Partners and former MLB player)
Daniel Villegas (CEO, Pathway Schools)
Nelson Gord (National Director of Partnerships, Playbook365)
Adam Ewing (Chief Academic Officer, TPH Academy)
Jonathan Carone (Founder, Healthy Sports Parents)
The most impressive list of speakers in the history of the youth sports industry, indeed.
π§’ Unrivaled Sportsβ New Partnerships
Unrivaled Sports announced new partnerships with Dickβs Sporting Goods and Under Armour β largely focused on original content and the youth sports platformβs baseball programming.
Dickβs made a strategic investment in Unrivaled last year and is on its board.
A quick rundown:
Dickβs will be the presenting level sponsor of Ripken Nationals and the Ripken Nationals Championships at Cooperstown All-Star Village
GameChanger β owned by Dickβs β will carry livestream coverage of the qualifiers and championship event, as well as other top baseball events
Dickβs will also be the official sponsor of the βPost-Game Press Conferenceβ social content series tied to the Ripken events; the series will "spotlight youth athletes and coaches as they share live reactions to the tournamentβs most pivotal momentsβ
Under Armour will be the exclusive apparel partner for βall marquee events for Unrivaled Baseball,β including the Ripken events
UA will also sponsor a content series celebrating the MVPs of Ripken Nationals and highlighting top daily plays at the Ripken Nationals Championship
the "Road to Ripken Nationals" content series, which will focus on "the journey for 12U teams looking to punch their ticket to Ripken Nationalsβ
UA will outfit all Unrivaled Flag events, including the Youth Flag Football World Championships and the High School Girls National Flag Football Competition
The companies will also collaborate on activations, Unrivaled said.
πΌ Youth Sports Transactions Wire
Hudlβs Matt Mueller announced he is now the streaming and tech platformβs President after previously serving as COO.
Courtney Rodgers is now Hudl's COO; Greg Nelson and Sam Lloyd were also promoted to presidents of youth, club and high school and college and professional, respectively.
The moves come as Hudl could reportedly go public in the coming months, according to The Information. The company is said to have tabbed JP Morgan Chase to lead its IPO.
(Matt will be a speaker on our kickoff panel on Tuesday in Philly.)
β³οΈ Bolt Ventures Enters Youth Golf Space
Unrivaled Sports co-founder David Blitzerβs private investment firm has acquired Hurricane Junior Golf Tour, which bills itself as the nationβs largest multi-day junior circuit.
Ages 8-18
4 boys divisions, 2 girls division
Over 300 annual events, 250 courses
Events in 23 states this year, plus Canada, China
Bolt executive Josh Press was named HJGTβs new CEO; founder and executive director Mario Conte will exit after a transition period.
Press will also helm Boltβs golf vertical, which includes investments in Golf Source Network, KemperSports and L.A.B Golf.
Press said Bolt will "aim to elevate HJGT tournaments by leveraging our resources across sports operations, brand building, innovation, and technology to connect more youth to the game of golf."
Quick Take: It seems like there is news about an initiative to expand youth golf access almost every day β here's one from Bank of America β and Bolt indicated it plans to follow suit in its announcement. But as weβve written in the past: There is room for growth when it comes to elite junior competition. It will be interesting to see what Bolt does to grow HJGT on that front.
π¦ Facilities Arms Race, Part 1: Parrotheads in Philly
A developer wants to turn a vacant Philadelphia-area mall into a youth sports complex that also features a Margaritaville water park.
Adler & Co. CEO Dean Adler told Philadelphia Business Journal he wants to convert the former Franklin Mills Mall into a mixed-use development that also features a hotel, affordable housing and restaurants.
He compared the project to Unrivaled Sportsβ Ripken Experience complex in Aberdeen, Maryland.
Adler is also in the process of turning the still-active Plymouth Meeting Mall into a mixed-use development that would including housing, retail and youth sports facilities.
π§± Facilities Arms Race, Part 2: The More The Merrier
The lights never turn off on Kansas Cityβs youth sports complex empire.
City Council has given the city manager 90 days to line up financing and a location for a new facility that would have ice and also be able to host basketball, volleyball and other sports.
If youβve lost count: This proposed venue would, by our math, be the 12th (!) major youth sports venue of note in the metropolitan area on both the Kansas and Missouri sides.
The project is being pitched as a public-private partnership.
Kansas City Public Schools and Hickman Mills School District students would get priority access to help solve facility availability issues. But the councilwoman behind the push is also talking about building it near hotels and parking garages to generate sports tourism revenue.

Three quick things:
1) Much of the facilities boom can be attributed to the region going all-in on soccer, as The Wall Street Journal just wrote about.
2) Geography also helps. Kansas City is positioned to draw a lot of visitors from Iowa and Nebraska β and the latter is dragging its feet on its own facilities.
3) Facility supply is going to exceed demand at some point and leave a lot of people holding the bag. But I do think projects like this one that serve a public need for more facilities while also chasing the dream of tournament riches β remain safer than the pure sports tourism plays.
ποΈ Perfect Game Partners With Vivenu
The youth baseball and softball development giant will unify its commerce and ticketing operations across tournaments by partnering with the live entertainment platform.
Fully digital commerce across access, merchandise, ticketing
Data will be commercial asset for targeted sponsorships
Registration, subscriptions, travel will eventually be included
PG said it sells $1.6M tickets each year across close to 10K events in over 40 states; it also has a significant social media footprint and continues to expand globally.
π€ Focus On The Field Teams With Startup
The youth sports operations solutions firm has partnered with Sports Profile Network (SPiN), a new platform aiming to address youth sportsβ tech fragmentation issue.
SPiN allows users to access tools in one place like Onsides and Orgo, but also serves as a social network for athletes and families.
FOTF CEO Tyler Kreitz and SPiN CEO Michael Hutner will both join us in Philly next week.
π Youth Sports Links
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Good game.

