WNBA Star Caitlin Clark Partners With Dick's Sporting Goods

If you are going to do something for the first time, you might as well do it big.

Caitlin Clark is DSG’s first-ever athlete brand partner. The WNBA star has signed a multi-year deal that also covers Foot Locker and “will work with both brands on custom promotions to support her signature footwear, apparel and product lines," according to CNBC. The partnership will also include activations and community events.

Quick Take: This is obviously a colossal boost for Dick’s and Foot Locker on the sneaker front ahead of Q3 earnings later the month following a disappointing Q2. But regarding our neck of the woods — GameChanger would be putting figurative-but-also-maybe-literal rocket fuel onto its fire if it was paired up with Clark amid its hoops push. The release makes no mention of GameChanger and DSG has been slow to fully draw the “GameChanger is Dick’s” line, but this would be a good time to do so.