The apparel giant announced it is a new official sponsor of NFL Flag as part of the rollout for its new “We Are Football” campaign.
UA’s new ad features youth 7-on-7 players, Minnesota Vikings star Justin Jefferson and several other NFL players, women’s flag football standout Diana Flores and other celebrities and influencers.
The NFL Flag partnership is UA’s latest investment in the youth football space.
Partnered with Unrivaled Sports on its flag football operations
Hosts the Future 50 7-on-7 event at IMG Academy (which it has a long-term apparel deal with)
Supports several dozen girls HS flag teams in Maryland and Washington D.C. with the Commanders and Ravens
UA will exclusively outfit Team USA men’s and women’s flag football at the 2028 Olympics.
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