Toyota will launch its season campaign tomorrow night during the Cowboys-Eagles opener on NBC.
Prominently featured in the “All In, All Season” ad: Flag football, with shots of a girls practice and Eli Manning handing out jerseys to kids.
Toyota will sponsor over 300K NFL Flag scholarships this year, according to AdWeek.
The roughly 700 dealerships nationwide donate over $3M annually and contribute in varying ways — registration fees, new program launches, equipment and jersey funding.
Toyota will also host the Toyota Glow Up Classic again after Super Bowl LX in the Bay Area — youth players compete in glowing jerseys under blacklights.
There was a similar event earlier this year in New Orleans.
“We’re really excited about how deeply we’ve been able to engage in NFL Flag at the grassroots level, and we think there’s so much more room for continuous growth,” Toyota vice president of marketing communications Dedra DeLilli told AdWeek.
James Kratch can be reached at [email protected]