Six out of 10 youth sports parents will buy from businesses that sponsor their kid’s team or program, according to a study from Priority Partnerships and YouGov.
The full report can be accessed here for free— here are some of the highlights that stood out:
Youth sports sponsorships are wildly popular: The meltdowns we often see whenever a pro team puts a small brand patch on their jersey apparently do not trickle down.
84% of parents view youth sports sponsorships positively
57% of U.S. adults view youth sports sponsorships positively
Combined positive/neutral opinions are 97% and 93%, respectively
Attention grabbers: The study found a youth sports team sponsorship has an 81% chance to grab a parent’s attention — delivering 1.5x the impact of pro/college sports team sponsorships and 2.5x of influencer marketing.
Overall impacts: 60% of youth sports parents will make a purchase from a sponsor.
80% of youth sports parents will choose the brand that sponsors their kid’s team when deciding between products of similar cost and quality
74% of youth sports parents say sponsoring their kid’s team is more effective than a TV commercial
68% of parents are more likely to buy from a youth sports sponsor than a pro team sponsor
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Good game.