BASE Sports Group has brokered a partnership between Starter and the Governors Challenge.
The annual event is one of the nation’s biggest high school holiday basketball tournaments with dozens of boys and girls team playing across several venues in Maryland. Most of the teams are from the Northeast, but there is national representation.
Starter is the official apparel and event merchandise provider
Branded spaces in team lounge and main venue
Exclusive signage, live stream placement and custom digital content
Custom jerseys for dunk contest
Limited edition gear available on site
It is one of Starter’s biggest youth sports initiatives yet — the brand has enjoyed a recent renaissance led by former NFL star Carl Banks, who is the brand president and has significant experience in the sportswear space.
Starter will also sponsor the D3 version of the tournament.
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