Matt Hong — the president of USA Sports, which will be Versant’s sports rights wing — was interviewed on Puck sports media reporter John Ourand’s “The Varsity” podcast.
The subject of SportsEngine and/or the sale scuttlebutt was never broached. But Hong reiterated the Comcast cable network spinoff expects big things from its digital brands (which includes SE) and discussed how a high rate of crossover between golf viewers and participants has fueled the synergistic success of Golf Channel, GolfNow and GolfPass.
Hong conceded that outcome may not be as robust with other assets/sports in the portfolio. But he also talked up Versant’s deal with LOVB, and SE is a major youth volleyball platform, and LOVB is literally a youth volleyball business.
We should create a SportsEngine Sale-O-Meter graphic.
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