SPIRE Academy has named Student Athlete Score as its official athlete brand development partner.
The brand-building, data and NIL platform will be integrated into the Cleveland-area elite sports school’s classrooms, advising structure and development models.
This is the first SAS deal with a youth sports partner.
Students will use their own real-world data to learn how to build and market themselves as modern student-athletes, understanding how content, engagement, consistency, and storytelling shape recruiting visibility, NIL opportunities, and long-term career success beyond sports. SPIRE's marketing, sponsorship, and recruitment teams will also gain deeper visibility into the academy's athlete network, supporting a more data-driven approach to athlete development, partnership activation, and outreach.
The deal will also include SAS being featured on Spire’s NASCAR Cup Series car next weekend alongside Vensure HR and other partners.
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