Another blue-chip brand has jumped into the youth sports sponsorship space.
Downy Rinse is now the official laundry partner of Soccer Shots, the development franchise for kids ages 18 months to 8 years.
The collaboration will "highlight the real-life odor challenges that Downy Rinse is proven to solve" through digital and social media campaigns, with the obvious selling point of the product helping to keep uniforms clean.
Soccer Shots has over 300 locations in the U.S. and Canada and serves over 600K kids annually. It previously landed a partnership with Trust & Will, an online estate planning platform.
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