Rush Soccer Re-Ups With Carvana, Launches Scholarship Fund

Carvana and Rush Soccer will team up to launch a $200K youth soccer scholarship fund in 2027 following a multi-year partnership extension.

The car e-commerce company will remain Rush’s front-of-kit sponsor for all jerseys in its domestic network as part of the deal.

The scholarship fund is designed to address financial access barriers for Rush athletes and their families. Applications will open Jan. 1; local clubs will work with Rush to identify and award recipients each year.

“Carvana has been an incredible partner from day one, and this renewal takes that commitment even further. The scholarship fund helps ensure cost isn’t what keeps a kid from playing. Together, Carvana and Rush are setting the standard for what a partnership in youth sports should look like.” -- Rush Soccer CEO Justin Miller

Rush will roll out new custom-designed team jerseys with Carvana branding early next year. The extension also includes a continuation of activation at select events and content collaborations.

The deal comes a few months after Rush secured a global partnership with Nike, which also begins in 2027.

“We’re proud to continue our partnership with Rush Soccer and expand our support for the players and families who are at the heart of it. We’ve seen how much being part of a team can mean to young athletes, and we’re excited to add the scholarship fund as part of our sponsorship to help more kids get on the field and experience that for themselves.” -- Carvana co-founder and Chief Brand Officer Ryan Keeton

Rush is the world’s biggest youth soccer organization with over 60K athletes across 125 clubs in 50 countries. It will celebrate its 30th anniversary in 2027.