A report by McKinsey and Telemundo examining the economic impact of Latino sports fans in the U.S. included these youth sports-related figures:
Latino youth participation grew at a compound 3.9% rate from 2019-24
That is almost double the rate of non-Latino youth
53.7% of Latino youth participated in sports in 2024 compared to 56.5% of non-Latino youth — a 2.8% gap
But that participation gap was 6.3% in 2019
Quick Take: Greater outreach to Latino youth sports families — and efforts to remove access barriers — are no-brainer moves for the industry. Especially when the report found Latino fans are 27% more likely to attend sporting events than non-Latino fans in large part because they provide family outings.
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