Private equity firm Brand Velocity Group has acquired RCX Sports, which operates NFL Flag and works with the other major professional leagues.
The long-rumored deal was announced on a CNBC podcast posted on Wednesday night.
BVG also owns Score, an apparel, equipment and uniform distributor and manufacturer.
Former New York Giants quarterback Eli Manning — who has been involved with NFL Flag — is a partner at the firm.
RCX also operates the Jr. NBA and Jr. WNBA, NHL Street, MLS Go, MLB Pitch, Hit & Run and pilot youth programs for USTA.
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