Orgo has announced Orgo Sync, an API that expands the uses for the tech powering its own app for parents. It serves three parties:
1) Platforms: They get complete control over who accesses data, and usage fees from API users.
2) Builders and Developers: They get single integration to adopting platforms on a pay-per-usage basis, with real-time data and permissioned access.
3) Operators: A single source of truth for scheduling across multiple platforms.
“SportsTech truly is in a Renaissance era and I want everyone to win - the operators, the platforms, and the builders," Orgo co-founder and CEO Zoya Lehrer told Buying Sandlot. "Orgo Sync can provide the intermediary plumbing to help standardize scheduling data and let the ecosystem continue to flourish."
Interestingly, Orgo, which to-date has focused primarily on being the logistics calendar for youth sports parents, is zigging where Onsides is zagging.
We’ve written often about the unifying API layer needed for the industry — ie the Plaid for youth sports which platforms and consumer apps can plug into — and that seems to be exactly what Orgo is aiming to build here. It won’t be easy, as platform buy-in is essential. But, usage fees to platforms from apps built on top of the API and platform control over which data gets shared to these apps represents the most compelling case for said buy-in that I’ve seen so far.
Both Dave from Onsides and Zoya from Orgo will be on our startup panel at the Summit. That will be one to watch.
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