BATS-TOI
The national high school sports organization announced a three-year deal with BATS-TOI, a Brooklyn-based company that produces high-tech headgear using AI and computational design.
The partnership is wrestling-focused, but BATS-TOI’s products can be used in several sports, including flag football.
Quick Take: It’s not just safer headgear; it is also extremely marketable headgear. Think team logos and NIL ad deals on the side.
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