MADE Hoops — an events operator — said it will open a state-of-the-art training center in New York next year after scoring strategic investments from LeBron James, Kevin Durant and Paolo Banchero.
James’ right-hand man Maverick Carter will also join MADE’s board. Chad Babel will remain MADE’s CEO.
The planned facility will be “focused entirely on skill development, performance training and strength and conditioning” and model elite European basketball academies, according to MADE.
MADE runs over 100 annual events like the Jordan Holiday Classic and has sponsorship deals with Gatorade and Nike. It also plans to launch a non-profit and tackle “media initiatives” with the investments.
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