IMG Academy will launch Sports Biz Boot Camp at IMG Academy in 2027.
The five-day program on the Bradenton campus will introduce students in grades 9-12 to "to the business of sports through college-level curriculum, real-world case studies, projects, guest speakers and experiential learning."
There will be five sessions offered — one in the spring and four in the summer. It is $2,999 for boarding attendees and $1,999 for non-boarding.
IMG is partnering with longtime NYU adjunct professor Stephen Master, the founder of Sports Biz Boot Camp, on the program. The curriculum will be modeled on his NYU course on sports marketing and media. Master has previous stops at the NBA, NFL, Nielsen and Octagon.
Also: IMG will also host the inaugural Youth Character in Sport Global Conference next year in Bradenton on June 8-10. The event will bring athletics directors, coaches, educators and leaders together to “focus on how character development and athletic performance reinforce each other.”
IMG's Character and Leadership team will host the event in partnership with Elevate by IMG Academy, the B2B platform aimed at organizations and schools. Early bird pricing of $1,499 is now available.
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