IMG Academy Launches New Digital Platform

IMG Academy continues to grow beyond its physical walls.

The sports education brand has launched the IMG Academy+ digital platform, which will provide direct global access to its “holistic development methodology”:

IMG Academy+ is central to the organization's ongoing commitment to expanding access and opportunity in youth sports. By making its campus experience more accessible, IMG Academy is removing barriers of location, cost and enrollment that have historically limited who can benefit from its proven methodology, extending its reach to student-athletes at every level, from youth sports through the college recruiting process.

Content will start at age 8. There are three options:

IMG Academy+ Essentials: On-demand access to IMG’s resources library for $10 a month
IMG Academy+ Personal Coach: One-on-one mental performance and nutrition training tailored to athlete’s needs; packages start at $799
College Recruiting: Guidance, tools via NCSA College Recruiting by IMG Academy; available in-app Q1 2027

IMG said 25% of open college roster spots in the 2025-26 class were filled by athletes who used its recruiting services.

The announcement is the latest expansion move by IMG, which has paired a facilities and programs boom on its Bradenton, Florida, campus with a slew of digital offerings that give access to its programming outside of its student body.

Background: Think of this as the consumer subscription version of IMG’s Elevate curriculum, which is distributed to schools and other programs so teachers and coaches can impart IMG’s developmental methods to students and athletes.