The youth sports tech giant has purchased Athletic Data Innovations, a New Zealand-based software firm that specializes in movement analysis for tracking systems.

ADI founder Andrew Gray will take on a role at Hudl, according to SBJ— the tech will be folded into the Hudl Signal athlete management platform.

It is Hudl’s 18th acquisition — yet another data point suggesting an IPO is inevitable, and possibly imminent, with live streaming, video analysis, analytics and wearables tracking all under its umbrella.

Hudl COO Matt Mueller addressed those rumors and will be a guest on our podcast this week.

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