Hudl has bought TeamUp, which provides gamified fundraising tools for college and high schools organizations and teams.
The platform is designed to eliminate door-to-door selling and save time for athletic directors, coaches, booster clubs and parents. It will be branded as Hudl Fundraising from TeamUp.
Athletes earn badges and points for securing donations; Hudl said the average team on the platform raises over $8K per event.
Quick Take: Hudl’s march toward its reported IPO plans continues. While video/streaming and performance analysis remain its bread and butter, this acquisition is the latest effort to beef up its other offerings. Hudl’s suite of operations tools also includes communications, management, registration, scheduling and ticketing.
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