We often talk about elite youth sports’ potential as a media property.
But it is still the Little League World Series, a big gap, and then everything else.
Could the Futures Basketball League break through? Co-founder and chairman Jason Stein believes it can. He said seeing future college and pro stars compete when they are young is akin to “watching lightning in a bottle.”
“I spend so much time watching 12-year-olds play baseball on ESPN in August, and I absolutely love it,” Stein told Buying Sandlot, referring to the LLWS.
“If there is that much interest in 12-year-olds playing baseball, then there has to be at least the same, if not significantly more interest, in a 16-year-old Cooper Flagg playing a 15-year-old A.J. Dybantsa, right?”
Stein said early conversations with potential media partners have been productive. He thinks FBL’s April-to-August season will also be an asset, as its games will fall during a slower part of the sports calendar.
“I think it’s going to be an incredible entertainment property,” he said.
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