Capacity Sports Group Launches Multi-Sport Operations At LakePoint Sports

A new big dog keeps barking.

Capacity Sports Group has added the entirety of LakePoint Sports to its portfolio, taking control of multi-sport operations at the Atlanta-area mega-complex.

CSG's Prep Baseball vertical has been running LakePoint's eight-diamond Baseball Village since 2019; This deal brings the Champions Center Indoor Pavilion and multi-purpose Publix Fields under CSG's umbrella as well.

"We felt with the evolution of Capacity Sports Group, it was very important for us to not only secure the long-term likelihood of [Prep Baseball] staying at LakePoint, but to also get involved in all the other sports," CEO Ken Kocher said during a wide-ranging appearance on the Buying Sandlot podcast. "We're excited to add the entire LakePoint team to our company. It's a good hub for us."

The deal is representative of CSG's growth "smorgasbord" approach, as Kocher called it.

CSG bought the land under the diamonds and three multi-purpose fields and secured a long-term lease on the 170K-square-foot indoor venue from Bartow County. CSG also acquired LakePoint-based basketball tournament platform RYZE Hoops as part of the indoor takeover; the facility holds 12 basketball courts and 24 volleyball courts.

"We want to be asset light," Kocher said. "We're not out in the market looking to buy complexes. But in this case it's a little bit different."

CSG launched in January when Prep Baseball merged with Bullpen Tournaments. It has over a dozen venues in its portfolio, including Grand Park Sports Campus outside of Indianapolis, United Sports in the Philadelphia area and Homefield Baseball Complex in Kansas City. It has also acquired a slew of tournament operators and leagues.

CSG is most focused on what Kocher called the “Power Six” sports — baseball, softball, flag football, lacrosse, soccer and volleyball. It also has basketball, field hockey and futsal programming under its umbrella.

Kocher previously told Buying Sandlot that CSG expected to run over 300 tournaments across over at least 150 fields nationwide by the end of this year, drawing 20M in attendance to its events. He believes CSG’s advantage is harnessing all aspects of the youth sports experience through its facilities, with LakePoint serving as the perfect example.

"Our ambitions are quite high with what we think we can do to some of the other sports in particular,” he said. “We think we can take what we've learned over the last 15, 20 years in baseball, which starts with the athlete and ends up at a tournament. They all kind of go together through the media, the social and all that. We think we could do that taking it to all sports."