Youth sports facilities software maker Bond Sports has launched a strategic partnership with Toca Football, a soccer entertainment and experiences company.
Toca has several dozen tech-powered indoor training centers across 13 states, Canada and Mexico. It also operates Toca Social, a TopGolf-like venue for soccer; the first U.S. location recently opened in the Dallas area alongside three United Kingdom locations.
All of Toca's North American operations will be unified on Bond's platform:
Youth academies
Adult and pickup leagues
Seasonal camps
Facility rentals
Proprietary training tech
"There is such an important benefit of platform unification for facilities," Bond CEO Marc Rothschild told Buying Sandlot. "The ability to provide a unified customer experience, the ability to not have tons of staff running five different platforms, the ability to pull data and normalize data from just one place so I can have a daily understanding of what's happening in my business and where I need to pop in before the end of the month or the end of a quarter."
Key points of the pact include streamlined registration across all Toca offerings and unified data reporting that Rothschild said is a "step change" for the industry.
Both Bond and Toca operate on the Snowflake data infrastructure.
"Normally you're pulling stuff out of five different places, pulling it over into a spreadsheet, trying to normalize all of it," he said. "We have both data exchange and real-time visualization and reporting against that data. That enables action that hadn't happened before."
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