Base Sports Group has completed a strategic funding round led by Balius Partners and its Primetime Acquisitions holding company.
Balius reportedly invested $1.5M in the community and youth sports sales agency — the total raise for the round was $2.5M.
"We are entering an era where millennial parents and their families are the most coveted, yet hardest-to-reach consumer segment," said Mark Dvoroznak, CEO and Co-Founder of BASE Sports Group. "By applying the same rigorous capital budgeting and data analytics used in professional leagues to the amateur level, we enable national brands to enter the youth sports ecosystem with precision and authenticity that will not only unlock unmatched ROI but will support local facilities and improve the community experience.”
Other investors were former Learfield CEO Greg Brown and COO/CFO Temple Weiss, former Cleveland Cavaliers CEO Len Komoroski and College Hunks Hauling Junk founder Omar Soliman.
“We have a view that youth sports is institutionalizing and the sponsorship opportunity is a great way to bring new partners into the ecosystem,” Balius managing partner Chris Goulakos told Buying Sandlot. “The pressure on families and parents and the price of admission is getting a lot higher, so why not bring in folks who can subsidize and create new revenue streams to offset some of those stresses and pressures.
“What Mark and Carrie (Gamper, Base co-founder and COO) have built so far is probably the most scaled, nationally-leveraged platform in the sponsorship space. We think that allows access to not just local partners, but regional and national. And we can bring in big partners faster.”
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