3Step Sports has acquired East Coast-based basketball operator Premier 1 Events.
The Juggernaut Capital-backed youth sports organization said Premier 1 will maintain its brand after the deal.
Premier 1 operates 27 events annually in the Mid-Atlantic region with over 55,000 athletes competing.
3Step said it now operates over 600 hoops events and leagues nationwide following the acquisition, serving over 815K total athletes and supporting close to 600 clubs teams.
3Step reportedly retained Goldman Sachs to explore a sale earlier this year. But Juggernaut recently launched a new sports investment platform with former soccer star Gareth Bale and signaled 3Step was part of its strategy. Fiume Capital also has a stake In 3Step.
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